July 14, 2008
The University of Florida and Fox's Sun Sports have signed a media rights deal that is not only one of the most lucrative in the country, but also could end the likelihood of an SEC channel being created any time soon.
The deal will pay Florida's marketing arm, the University Athletic Association, roughly $10 million a year for the next 10 years. Florida, one of the Southeastern Conference's most marketable schools, was one of the few major colleges that handled many of its marketing and media rights in-house.
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