By Sarah Talalay
University of Florida fan Michelle Jackson has her outfit for college football's national championship game picked out: UF T-shirt, Gator tennis shoes and Gator earrings. She might add her Gator necklace and charm bracelet, too.
Fans like Jackson, of Palm Beach Gardens, are boosting royalties at the University of Florida every time they plunk down dollars for blue and orange apparel and trinkets. With three national championships since 2006 — two in men's basketball and one in football — UF has seen royalties grow to a high of $5.9 million in 2006-07 from $2.4 million in 2004-05.
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